February 9, 2015

Father’s death inspires Urbandale Centennial logo designer

 

When Cari Wasmund of Des Moines entered the Urbandale Centennial Steering Committee’s logo contest, her inspiration was heartfelt: She did it for her dad.

Wasmund’s father, Urbandale resident Donald Johnson, died unexpectedly last February from a heart attack.

“I know he would have been tickled about the logo,” she says.

The Centennial Steering Committee received 15 entries in the contest. Wasmund, 39, will be awarded $350 for her winning entry. Finalists Kim Wright Jones and Bella Roth each will receive $100.

The logo will be used on items such as letterhead, Web sites, signage, T-shirts, memorabilia and other items related to the Centennial celebration from July 4, 2016, to July 4, 2017.

“Finalists were chosen by a committee of media and marketing experts, and their recommendation was approved by the Centennial Steering Committee,” says co-chair E.J. Giovannetti.

Wasmund – a pre-media specialist at Meredith Corp. and a freelance graphic designer – says her mother, Linda Johnson, initially told her about the logo contest. She also saw news about the contest while checking the City of Urbandale Web site for information related to Olmsted Elementary School, where her daughter, Annie, 4, attends the Adventuretime child care program and preschool.

Wasmund says her father loved Urbandale.

“My parents’ home is on 74th Street, right over by the high school,” she says. “They love the Fourth of July festival. They love their street. They love their neighbors. He would have loved to see his daughter’s work on a banner or a T-shirt out in his community and to see it everywhere.”

Her family also was appreciative of the response last year from the Urbandale fire and rescue and police departments, she says.

“They were really very sweet and kind when my father passed away,” she says. “I did the logo for all those reasons.”

Wasmund’s winning design features a “U” within each zero on a prominent “100” figure, representing “Uniquely Urbandale.”

The logo will begin appearing around town immediately, says Centennial Steering Committee co-chair Scott Raecker.

“The Urbandale Centennial is all about inclusion of our great residents, and the logo we will see around town comes from one of our own,” he says. “It’s a great start to our efforts to celebrate.”

Plans are underway to kick off the Centennial celebration with a community picnic on July 2, 2016, Raecker says. Activities will continue throughout that year and will be topped off with a gala on June 30, 2017, and an all-Urbandale High School reunion on July 1, 2017.

Wasmund is eager to see her logo put to use.

“I’m hoping there will be a T-shirt or a hat with the logo, and I’ll take it out to my father and put it on his grave,” she says.

Urbandale Centennial Steering Committee Unveils New Logo
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